3 Ways to Archive Social Media Content

Picture of Aliza ShermanAliza Sherman is a web pioneer, author, and international speaker. Sherman is the author of 8 books about the Internet including The Everything Blogging Book, Streetwise Ecommerce, The Complete Idiot's Guide to Crowdsourcing and Social Media Engagement for Dummies.

3 Ways to Archive Social Media Content

Social media content moves quickly through the feeds and keeping track of past posts can be challenging. When it comes time to reporting on social media activities, finding and saving those posts is even more challenging.

Tools do exist to help you find and archive social media content. Some use cases for archiving social media include:

  1. When you run a campaign soliciting user-generated content and want to preserve the posts.
  2. When you attend an event, and are posting live and want to document the coverage you’ve posted.
  3. When you run a campaign that involves more than ads but includes content posted to various social networks and you need to track results.
  4. When you want to tell a story that involves curating multiple posts across several social networks.

In the past, a tool called Storify let you find and save tweets as well as Facebook and Instagram posts to a “Story” that you could then edit and format as a web page that you could then share with others. Storify has since closed. So, what are your social media archiving options now?

Here are three tools that can help you collect and preserve posts.


This web tool lets you “save, organize and tell stories with content from around the web.” You can sign up for free, and the site prompts you to save their browser extension to make it easy to add content to “collections.” Connect straight from Twitter or add via link or upload. You can add images, text and PDFs. And you can save content then arrange in collections. You can also use the Wakelet mobile app to save and arrange content from your mobile device.

Twitter Moments

If you’re looking to archive tweets, you can use a tool built right into Twitter called “Moments.” Create a Moment by going to the Moments tab on your app or on your Twitter account on the web. Click to create a new Moment, then add a title, description and the cover image. After your Moment is set up, add tweets to it by searching for specific content and clicking to add it to your Moment. Publish your Moment and if relevant and timely, pin it to your Twitter profile so it is showcased on the top of your profile page.

Download Stories from Instagram, Snapchat and Facebook

If you’re producing content on Snapchat or using the Stories feature on Instagram or Facebook, you can save your Stories or parts of your Stories depending on the app you’re using. For Snapchat and Instagram Stories, you have the option of saving individual photos or videos or saving your entire Story from the last 24 hours of posting as a montage of photos and videos. The saved complete Story becomes a video with both still and moving images and can be saved to your mobile device but not downloaded via the web to your computer.

Once the video file is on your phone, you can upload it to other social networks so transfer it to your computer. Facebook doesn’t have a feature to save a full Story, however, you can save individual photos and videos from your Story. There are a few apps and browser extensions that you could use to save complete Stories from Facebook, however, none are approved by Facebook.

When archiving Stories or video that you need to add to a report, you can embed video into PowerPoint, for example, and use that to send a report digitally, linking to video that you’ve posted online. Or you can simply include a link to the video to show archived clips.

Archiving social media posts can also be done by taking screenshots, however, that is a more tedious process. Keep in mind that you should archive content as soon after it was published as possible as social networks don’t always provide easy access to older posts.