Council of Public Relations Firms
Consisting of nearly 100 of America's leading public relations firms, CPRF's mission is to advance the business of public relations by building its value as a strategic business tool, setting industry standards, helping member firms manage successful and profitable businesses, and promoting the benefits of a career in public relations.
Public Relations Society of America
With nearly 20,000 members, PRSA is the world's largest organization for public relations professionals. Its primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.
International Association of Business Communicators
A professional network of 14,000 members in 70 companies, IABC focuses on internal communications within organizations (business, government, non-profit, etc.) and to a lesser extent on external relations.
International Public Relations Association
International network of public relations pioneers from nearly one hundred countries.
Institute for Public Relations
IPR is focused on the science beneath the art of public relations and exists to expand and document the intellectual foundations of public relations, and to make this knowledge available and useful to all practitioners, educators, researchers and the corporate/institutional clients they serve.
The National Council for Marketing & Public Relations
NCMPR is the only organization of its kind that exclusively represents marketing and PR professionals at community, technical and junior colleges.
National Investor Relations Institute
A professional association of corporate officers and investor relations consultants responsible for communication among corporate management, the investing public and the financial community.
Public Affairs Council
The Council is the leading association for public affairs professionals.
Radio Talk Show Hosts Association
Tools and resources for radio and TV hosts.
National Association of Broadcasters
An association of personnel within 1,700 television stations in the United States.
Newspaper Association of America
An association of 2,000 major newspapers in the United States.
Public Relations: The Complete Guide, by Joe Marconi. (South-Western Educational Pub, 2004)
The New Rules of Marketing & PR (John Wiley & Sons, 2011), by David Meerman Scott
Think Public Relations, (Pearson, 2013) by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin
Public Relations Kit for Dummies, by Eric Yaverbaum, Robert Bly. (For Dummies, 2001)
Crystallizing Public Opinion, by Edward L. Bernays
Full Frontal PR: Building Buzz About Your Business, Your Product, or You, by Richard Laermer. (Bloomberg Press, 2004)
Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations, by Linda B. Vandevrede (VandeVrede Public Relations, LLC, 2005)
PR!, by Stuart Ewen. (Basic Books, 1998)
Public Relations Writing and Media Techniques, by Dennis L. Wilcox. (Allyn & Bacon, 2004)
Public Relations Writing: The Essentials of Style and Format, by Thomas H. Bivins. (NTC/Contemporary Publishing Company, 2004)
Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign...Without Going Broke, by Michael Levine. (Collins, 1994)
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage, by David R. Yale, Andrew J. Carothers. (McGraw-Hill; 2 edition, 2001)
The Copywriter's Handbook, Third Edition : A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly. (Owl Books, 2006)
Bulletproof News Releases: Help at Last for the Publicity Deficient, by Kay Borden. ( Franklin Sarrett Pub; 2nd Rev edition, 2002)
Lesly's Handbook of Public Relations And Communications, by Philip Lesly. (McGraw-Hill, 1998
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, by Sandra L. Beckwith. (Adams Media Corporation, 2003)
Writing Effective News Releases: How to Get Free Publicity for Yourself, Your Business, or Your Organization, by Catherine V. McIntyre. (Piccadilly Books, 1992)
Public Relations: Strategies and Tactics, by Dennis L. Wilcox, Glen T. Cameron. (Allyn & Bacon, 2005)
Effective Public Relations, by Scott M. Cutlip, Allen H. Center, Glen M. Broom. (Prentice Hall, 1999)
The New PR Toolkit: Strategies for Successful Media Relations , by Deirdre Breakenridge, Thomas J. DeLoughry. (Financial Times Prentice Hall, 2003)
The Handbook of Strategic Public Relations and Integrated Communications, by Clarke L. Caywood. (McGraw-Hill, 1997)
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations, by Spring Asher, Wicke Chambers. (Wiley, 1998)
How to Prepare, Stage, and Deliver Winning Presentations, by Thomas Leech. (American Management Association, 2004)
New Dimensions in Investor Relations: Competing for Capital in the 21st Century, by Bruce W. Marcus, Sherwood Lee Wallace. (Wiley, 1997)
101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success, by Raleigh Pinskey. (Avon Books, 1999)
Wire Services/Press Release Distribution Services:
PR Newswire - www.prnewswire.com
MediaLink - www.medialink.com
e-releases - www.ereleases.com
Press Release Network - www.pressreleasenetwork.com
24-7 Press Release - www.24-7pressrelease.com
MarketWire - www.marketwire.com
Xpress Press - www.xpresspress.com
BusinessWire - home.businesswire.com
PR Web Press Release Newswire - www.prweb.com
EWorldWire - www.eworldwire.com
PR Leap - www.prleap.com
I-Newswire - www.i-newswire.com
Send2Press - www.send2press.com
WebWire - www.webwire.com
Editor & Publisher International Yearbook: The Encyclopedia of the Newspaper Industry (Editor & Publisher, annual).
Yearbook of Experts, Authorities & Spokespersons (Broadcast Interview Source)
Yearbook of Experts, Authorities & Spokespersons Online
Writer's Market (Writer's Digest Books)
Media Lists/Software and Labels:
Publicity Builder is a collection of public relations software templates (see below) that you can easily edit using Word or your favorite word-processor.
Web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences.
iPressroom provides marketing communications software and services to make it easy for corporate, agency and non-profit marketers to move their traditional campaigns onto the Net.
The Press File
Comprehensive tool available for publicists. The Press File is an easy-to-use media relations contact manager that gives you unlimited flexibility to target, track and manage your contacts--the way you want.
Burrelles-Luce - www.burrellesluce.com
CustomScoop - www.customscoop.com
MediaTracking.com – www.mediatracking.com
CyberAlert - www.cyberalert.com
Metro Monitor - www.metromonitor.com
Universal Information Services, Inc. - www.universal-info.com
Honors PR and corporate communications, sponsored by MerComm Inc.
Gold Anvil Award
The Gold Anvil is the Society's highest individual award. It is considered to be PRSA's lifetime achievement award and is presented to a public relations practitioner and PRSA member whose accomplishments have made a major contribution to the profession.
Silver Anvil Award
The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations who have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
The Bronze Anvil Award
The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics, the individual items or components of programs or campaigns. They are awarded in 50 categories and subcategories.